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North America · Productized luxury realtor sites

A cleaner way to get found — and convert — online.

Agent Site Lab builds multi-page personal brand sites for realtors. Luxury craft, productized shipping, built to be found on Google. $500 setup · $97/mo · IDX not included. Live proof at krisricci.ca.

$500 + $97/mo
Done-for-you studio
IDX not included
Built for realtors across North America
Victoria Oak Bay North America Luxury Waterfront Heritage Personal brand sites Google-ready SEO Done-for-you Mobile polish Lead forms Neighbourhood pages Victoria Oak Bay North America Luxury Waterfront Heritage Personal brand sites Google-ready SEO Done-for-you Mobile polish Lead forms Neighbourhood pages
The website

Get found. Give a reason to reach out. Stay on leads.

Three outcomes every realtor site should deliver — without a growth-platform price tag or another IDX template.

01 · Get found

Built to be found on Google

Multi-page IA, neighbourhood SEO surfaces, schema, sitemap, and Search Console setup — so your personal brand has ranking surfaces, not just a pretty homepage.

02 · Give a reason

Presence that sells the agent

Luxury visual system and click-through structure (Home, Buy, Sell, About, Reviews) so serious buyers and sellers judge you before the listing.

03 · Stay on leads

Paths that actually arrive

Valuation and inquiry forms, thank-you states, inbox notify, and CASL-ready consent — then $97/mo care so the site does not rot after launch.

Live proof

One site shipped. That site is the demo.

No invented client list. Kris Ricci is live, and that build is the product story.

Live · krisricci.ca
Client #1 · Live

Kris Ricci · Victoria

Multi-page luxury personal brand: Home, Buy, Sell, About, Reviews, neighbourhood SEO surfaces, valuation forms, Search Console wired. Open it. That is the bar.

Proof themes

What the live build actually shows.

Qualitative proof from krisricci.ca — no fabricated traffic percentages. Open the site and judge the craft yourself.

From Kris's Google reviews

What clients say — attributed, not invented.

Quotes already published on krisricci.ca (5.0 on Google · 5 reviews). These are Kris's client reviews, shown here as proof of the live site's Reviews surface.

What you get

A brand site that sells the agent before the listing.

Serious buyers and sellers judge the agent first. Brokerage pages and templates make you interchangeable. Agent Site Lab sits in the middle: done-for-you craft, productized process, live in days.

01

Brand architecture

Multi-page realtor site: Home, Buy, Sell, About, Reviews, and one neighbourhood page to start. Click-through luxury IA, not one long scroll.

02

Lead paths that arrive

Valuation and inquiry forms, thank-you states, inbox notify, and CASL-ready consent.

03

Basic SEO

Schema, sitemap, Search Console setup, Open Graph, and a neighbourhood page that creates a ranking surface.

04

Launch + care

Go live on your domain. Monthly covers hosting plus light updates and ops so the site stays sharp.

Included in $500 setup

Productized craft, not a six-month brand film.

  • Multi-page personal brand IA (Home, Buy, Sell, About, Reviews + 1 neighbourhood page)
  • Luxury visual system (typography, photography rhythm, mobile polish)
  • Lead paths: valuation + inquiry forms, thank-you states, inbox notify, CASL-ready consent
  • Basic SEO: schema, sitemap, Search Console setup, Open Graph
  • Domain launch handoff on a clean stack
  • Copy/structure pass from your assets + market notes

Included in $97/mo

Care after launch, not abandoned hosting.

  • Hosting on the production stack
  • Light content and ops updates (copy tweaks, image swaps, small section edits)
  • Form + uptime hygiene
  • Ongoing polish so the site does not rot after launch

Not included

Said loud on purpose.

  • MLS / IDX / CREA DDF home search
  • Paid ads management or ad spend
  • Full CRM / SMS nurture platform
  • Unlimited redesigns or monthly blog writing retainers
  • Brokerage enterprise rollouts
Why Agent Site Lab

Craft without the fog.

We do not pretend to replace your CRM or ads agency. We build the personal brand site that makes the rest of your stack look expensive.

Presence

Sites that feel like the estates you list

Productized luxury craft. Typography, photography rhythm, and conversion paths built like a studio, not a theme skin.

Proof

One live bar, not a logo wallpaper

krisricci.ca is the demo. Open it. That is the craft standard we ship against.

Clarity

$500 + $97 published. IDX called out.

No demo-gated pricing. Search feeds stay a separate decision when you need them.

ASL Luxury Presence AgentFire (Custom) Placester Typical Canada DFY
Stance Studio craft Growth platform Brand website platform AI / DIY builder Concierge + MLS
Setup $500 QuoteThird parties report multi-$k $2,750Public on AgentFire pricing $100-$700 setup + planPublic setup services Often $199-$1,089+
Monthly $97 QuoteThird parties report ~$300-$1.5k $165-$215Public $59-$129 + IDX $25Public Often low ($24+)
IDX Not included Included in plans Included*MLS pass-through may apply +$25 / MLS Often included (CREA)
Contract ProductizedConfirm cancel terms when you book 12 monthsPer LP plans FAQ No long-termPer AF FAQ Cancel anytime Often cancel anytime
Proof Live Kris Titan logo wall Portfolio + ratings Sample cards + trial Feature lists

Competitor figures above are from public pricing pages or clearly marked third-party reports as of the Sep 2026 research pass. Luxury Presence does not publish sticker prices on its plans page. ASL is not affiliated with any named competitor. See FAQ for what $97 covers and why IDX stays separate.

Pricing

Clear numbers. Productized offer.

Setup builds and launches the site. The monthly plan covers hosting plus light updates and ops after handoff. IDX is not included, on purpose. Buy search when you need it; do not rent a template for it on day one.

Monthly care
$97 /mo

Starts after launch. Keeps the site hosted and lightly maintained at the same craft bar.

  • Hosting on a clean stack
  • Light content and ops updates
  • Form and uptime hygiene
  • Same craft bar as Kris
Ask a pricing question

Need IDX later?

We will point you to a clean integration path or partner. We will not bury a feed fee inside "website" pricing.

Ask about IDX
Process

Four steps. No agency fog.

Productized from intake to launch so realtors across North America get luxury craft without waiting a quarter in strategy, and without four minutes of AI sludge.

Intake

Brand assets, market, offer, and proof points. We map the IA before a pixel moves.

Build

Multi-page luxury craft: typography, photography rhythm, conversion paths. Not a theme skin.

Wire

Forms, Search Console, schema, Open Graph, and domain go live on a clean stack.

Care

$97/mo keeps hosting, polish, and light updates moving after launch.

Staging first. You review a staging URL. We revise. Then we go live. Typical window: a productized launch measured in business days after we have assets and decisions, not a quarter in "strategy." Exact dates confirmed at intake.

Fit

Built for agents who sell presence, not templates.

Agent Site Lab is a website studio for realtors across North America. It is not a growth-platform stack and not a DIY builder.

A strong fit

  • Independent or team leads who want a personal brand site above the brokerage page
  • Luxury and mid-luxury markets where presentation is part of the close
  • Agents ready to ship assets and decisions on a productized timeline
  • North America English-first markets from coast to coast

Not the right desk

  • Template DIY if you want to build it yourself in a weekend
  • Full creative agencies with six-month brand systems and film crews
  • IDX day-one buyers who need MLS search on launch: we will refer, not upsell-hide
  • Invented proof hunting we only show what is live: Kris
FAQ

Straight answers before you book.

Objections we hear most. If yours is not here, email the studio.

Is IDX / MLS search included?

No. Agent Site Lab builds personal brand sites. IDX is a separate product with board fees and compliance. We stay honest so you are not paying platform tax for a feed you may not need on day one. Need it later? Ask and we will point you to a clean path.

How is this different from Luxury Presence?

Luxury Presence is a full growth platform (site + CRM + ads + more) with quote-only pricing and a 12-month agreement on their plans FAQ. We are a productized studio focused on the brand site, published at $500 + $97/mo, with live proof at krisricci.ca. Some agents need the full stack. If you mainly need a personal brand site that closes the first impression, you do not need a quote-only stack to get one.

How is this different from AgentFire or Placester?

AgentFire's custom setup is publicly listed at $2,750 with $165+/mo and IDX in-base (MLS pass-through may still apply). Placester is an AI/DIY builder from $59/mo with IDX as a separate +$25/MLS line. We are done-for-you luxury craft at a clear mid-price: human studio, not a template farm, and not a four-minute AI build.

Why so affordable vs AgentFire custom or LP?

We productize the craft: one clear SKU, no growth-platform tax, no IDX bundled into the website price. Setup builds the site. Monthly keeps it hosted and lightly maintained. You are buying studio speed and a live craft bar, not a 12-month stack quote.

What does $97/mo cover?

Hosting, light content/ops updates (copy tweaks, image swaps, small section edits), and hygiene (forms/uptime). It is not a full content agency or ads retainer.

What is the timeline, and how many revisions?

Typical window is a productized launch measured in business days after we have assets and decisions. You review a staging URL; we revise; then we go live. Revision scope is productized (fit the craft bar), not unlimited redesign. Exact dates and revision rounds are confirmed at intake.

Do you serve Canada and the US?

Yes. North America, English-first. Live proof is Victoria (krisricci.ca). We do not claim every board's IDX feed.

Can I cancel?

Confirm cancel terms when you book. The intent is flexible monthly care after launch. Staging comes first so you approve before DNS cutover. Setup and monthly are the prices on this page; no surprise invoices.

Will my site look like everyone else's?

No themes. Productized process, custom assembly to your brand. The bar is set by Kris.

Who owns the site?

You get a live site on your domain. Hosting runs on the ASL production stack under the monthly plan. Ask at booking about export options and what stays on the stack if care ends. We will state that clearly before you pay.

Who is this for?

Independent agents and team leads in luxury or mid-luxury markets who want a personal brand site that feels like the estates they list, and who can ship assets on a productized timeline. Not for DIY weekend builders, six-month brand films, or day-one IDX-only buyers.

How we reduce risk

Staging first. You approve before DNS cutover.

No surprise invoices. Setup and monthly are the prices on this page. IDX stays optional and separate. We do not invent guarantees we cannot run. Pre-launch refund terms, if offered, will be confirmed in writing when you book.

Next step

Ready for a site that feels like the estates you list?

Email the studio. We will confirm fit, share the build window, and point you at krisricci.ca, the live bar.

$500 setup · $97/mo · IDX not included